SWOT Summary

Figure 1: Swot Analysis example

SWOT analysis is a framework used to assess a company’s competitive position and to create strategic planning. It stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis evaluates internal and external variables as well as present and anticipated future situations.

A SWOT analysis is intended to help you take a practical, fact-based, and data-driven look at the advantages and disadvantages of a company, its efforts, or its sector. The organization must avoid preconceived notions or gray regions and concentrate on real-life settings in order to maintain the analyses’ accuracy. Companies should use it as a reference rather than a strict prescription. (Kenton, 2022)

Supplementary Video: “SWOT Analysis – What is SWOT? Definition, Examples and How to Do a SWOT Analysis”
(https://www.youtube.com/watch?v=JXXHqM6RzZQ)
Strengths, Weaknesses, Opportunities, and Threats is referred to as SWOT. Opportunities and threats are external elements, whereas strengths and weaknesses are internal ones. An analysis of a project or commercial endeavour using a SWOT diagram focuses on each of these elements. Each section is represented by a box, but the exact form may vary depending on the design.

Source:
Kenton, W. (2022, November 2). SWOT analysis: How to with table and example. Investopedia. Retrieved November 23, 2022, from https://www.investopedia.com/terms/s/swot.asp