Week 1
Developing Innovative Business Model Course will enable learners to anchor problems and opportunities with the 17 localized Sustainable Development Goals (SDG) using the Business Model Canvas (BMC) as a framework. Innovation inside and outside the box methodology, Systematic Inventive thinking ( SIT) and Design Thinking respectively , will be used to develop unique products and services.
Week 2
Digital marketing involves using digital channels such as search engines, social media, email, and websites to promote products or services to a target audience. It aims to create brand awareness, drive website traffic, generate leads, and ultimately, convert customers.
Week 3
Operations management is the administration of business structure, practices, and processes to enhance efficiency and maximize profit. It refers to overseeing multiple departments and making strategic and tactical decisions in operating and designing the systems and processes.
Week 4
This course will provide insight about the definitions and scopes of the four basic financial statements. Similarly, expenses, breakeven, profitability ratios, and depreciation will be discussed. Lastly, in order to understand the mentioned concepts, application through a sample financial statement template will be imparted which will be significant in projecting the possible sales, expenses, and revenue of business.
