Business Model Canvas

Description and Objectives of the Course

The Business Model Canvas (BMC)  is a strategic management template used for developing new business models and documenting existing ones. The BMC is also a shared language for describing, visualizing, assessing and changing business models.  It describes the rationale of how an organization creates, delivers and captures value. Using this canvas will lead to value propositions, insights about the customers, what value propositions are offered through what channels, and how the company makes money. Furthermore, it can also be used to understand the business model of a competitor.

This course aims to:

• Help learners understand the nine different building blocks of the business model canvas
• Teach learners how to create their own business model canvas, for the benefit of their own future businesses.
• Lastly, it aims to help learners effectively pitch their business and brand through the use of business model canvas.

Outline of the Course :

• 1.0  Definition and Use of BMC
  • 1.1  Building Blocks of BMC
  • 1.2 BMC of FB , Google  and Apple 
• 2.  Nine Building Blocks of BMC
  • 2.1 Value Proposition
  • 2.2 Customer Segment : TAM, SAM, SOM
  • 2.3 Marketing Channels: Five Channel Phases 
  • 2.4 Customer Relationship: 3 Main Motivations 
    • 2.4.1 Customer Acquisition 
    • 2.4.2 Customer Retention 
    • 2.4.3 Sales Expansion
  • 2.5 Key Resources: Financial, Physical, Human, Intellectual 
  • 2.6 Key Activities 
  • 2.7 Key Partners
    • 2.7.1 Strategic Alliances
    • 2.7.2 Coopetition
    • 2.7.3 Joint Ventures 
    • 2.7.4 Buyer-Supplier Relationships 
  • 2.8  Cost Structure 
    • 2.8.1 Start-Up Costs: Capital Expense
    • 2.8.2 Variable Costs : Purchase Cost
    • 2.8.3 Fixed Costs : Other Operating Expenses
    • 2.8.4 Cost -Driven vs Value Driven 
  • 2.9 Revenue Streams
    • 2.9.1 Asset Sale 
    • 2.9.2 Usage Fees
    • 2.9.3 Subscription Fees
    • 2.9.4  Price Points